Football-themed Ogre-izer
For those of you who are following the World Cup, you can now create a create a football-themed ogre to be your representative in the Ogre Resistance with the Ogre-Izer. Build up your ranking by playing games and recruiting new members.
Far Far Away Penalty Shootout Game
Chose your team and lead your country up the scoreboard with the Far Far Away Cup Penalty Shootout Game. Log into your ogre-izer account before you play for the points to be added to your ogre ranking.
Do The Roar!
Put Shrek’s patience to the test with this new application and make him ‘Do The Roar!‘
MSN Hubs
Shrek is taking over MSN sites across the world – check out the Shrek MSN Hub pages for downloads, photos, videos and more!
Facebook Apps
You can also join in the fun and spread the word on facebook. Vote in the poll, send your friends Shrek gifts and cast your own fairytale adventure on the official Shrek The Final Chapter fanpage app.
Complete missions, master techniques and build your nation to earn the right to call yourself The Avatar in the addictive Become The Avatar’ facebook game.
Visit The Last Airbender official website to explore the Fire and Water nations. Discover what a Komodo Rhino is and what the element symbols mean. Air and Earth nations coming soon!
Let’s get the party started! Roll out of international websites is due to coincide with the launch of the international teaser artwork this w/c 21st June. The US teaser site is currently live with US trailers and film synopsis on the menu. International trailer and news of viral and social media activity coming very soon!
If you haven’t already you can still armour yourself with all of the Iron Man 2 interactive content. The Interactive trailer is a good place to start as the characters and storylines appear on screen. Or if you’ve seen the film and want to be the next Tony Stark, give the 3D Iron Man 2 Augmented Reality experience a go. Alternatively become Whiplash and replay the Monaco scene in the Whiplash Slash and Burn online game.
We also launched the Play Station Sony Home campaign. Watch the promo video here. Or get another app for your iphone with the premium iphone app. Is life Better Living Through Technology? That was the mantra for Stark Expo 2010 – take a look at the 3 best inventions here in the IM2 viral campaign. And if you still feel bereft of all things Iron Man, the fankit here will help personalize your desktop, profile picture and embed the widget!
Born to hand jive baby? Set to launch internationally in Australia, New Zealand and the UK, Grease Sing-A-Long is currently playing in theatres across the US thanks to the local ‘Demand It’ campaign. Grease enthusiasts go online and demand to see the film at their local cinema. Twitter users are also encouraged to tweet ‘#GREASE’ to have their input displayed on a heat map showing the most active Grease communities throughout the US. A domestic national campaign to find the biggest Grease fan is also underway – visit the campaign activity here and then watch the official trailer and judge the talent for yourself! Keep up-to-date with all the hype on the US Facebook page here with local international campaigns launching soon!
THE LAZARUS EFFECT, a (RED) charity documentary, has been launched and distributed via several different platforms including TV, online and through a bespoke iPad application. Find out more at Mashable.
We’ve seen many film distributors use Twitter to support marketing campaigns in the past 12 months and now, someone has taken to tweeting cult 80s movie FERRIS BUELLER’S DAY OFF in its entirety via the microblogging service! Could this be a ploy to shift DVDs, or simply a fan? Read more about this at TechCrunch…
In Home Entertainment news, HBO has included interesting social media integration for the Blu-ray release of TRUE BLOOD which encourages viewers to choose an allegiance and post status updates to social networking profiles as they watch. Read more here…
Warner Bros. has been running an ARG-style viral campaign for INCEPTION which starts at www.mind-crime.com. Completing each stage of the viral campaign awards the user with some exclusive content, so keep your eyes peeled for further updates as we near the July release date.
Columbia Pictures has launched an immersive online game for its forthcoming domestic theatrical release of SALT. Head on over to the Day X Exists website and undertake a series of weekly tasks and missions featuring characters from the movie. You can also follow the story and find further clues on the movie’s official twitter account, @SaltMovie.
The official App Store for Apple’s covetable iPad has officially opened internationally. Expect a rush of brands to release iPad apps shortly. Also in iPad news, Apple has also announced several more countires that the device will be sold in – worth noting when creating apps that could be rolled out across multiple territories.
It’s not just mobiles and Apple products that get app stores – Google’s browser Chrome has announced that it is to launch its very own app store. This opens up plenty of opportunities for developers and marketers to create applications for users of the super-fast browser.
The most recent app news from Facebook this month is Facebook Questions; a simple and effective mechanic for encouraging user interaction, Read an overview here…
Every new online video streaming site claims to be “the next YouTube”. Could that accolade fit Clicker.tv? Probably not, but it’s definitely worth keeping an eye on and could be an ideal place to target the online video viewing audience with branded or exclusive content. More here. Alternatively, could www.movieclips.com be the “next big thing for online video content?
One of the most hyped Google products of all time, with a demand stimulated by only allowing the chosen invited few to use it, collaboration tool Google Wave has now opened up to all. The internet giant has also announced details of a new online video format, details of its new Android mobile OS and further updates to Google TV. Read an overview of these and all the other announcements from last month’s developer conference, Google I/O, here…
After recently launching its own advertising platform, Twitter has announced that it will not allow other 3rd parties to advertise in-stream in a bid to retain as much advertising revenue as possible. Read more at the official Twitter blog. In further Twitter news, recent stats would suggest that the microblog is something of a top tool for video sharing. Take a look at the stats here. Finally, take a look at The Twitalyzer and investigate how influential and effective your tweeting is.
Also on the subject of social media measurement, computer scientists in Jerusalem are said to have created an algorithm which can detect sarcasm in online content! Could this be the future of measuring online sentiment in a more effective way? More…
The BBC has made several updates to its online video player, iPlayer. These include social media integration with Facebook, Twitter and Windows Live Messenger. TechCrunch has the inside scoop and you can take a look at the beta version here.
Location-based app Foursquare has announced that it has exceeded 40 million check-ins worldwide. With the likes of Jimmy Choo and Dominos Pizza using Foursquare for marketing campaigns and promotions, expect more of the same over the coming months.
Staggering stats from the UKOM last month show that, on average, UK residents spend 1 full day a month online. Read an overview of the study at Netimperative.
Whilst the iPhone has supported payments within applications for a while, PayPal has recently announced a mechanic which will allow developers to incorporate PayPal payments within apps. More…
“Smartphone” is the word on most marketers lips when it comes to thinking about mobile. Gartner has produced a report detailing the growth of mobile worldwide, highlighting smartphones using Android and iPhone operating systems as the biggest growers. Read the full report here. On a similar note, take a look at the charts here which break down the percentage of Android and iPhone users across continents.
As the debate for Flash on iPhone continues, ReadWriteWeb has posted an article explaining how developers can get round this issue and develop rich media apps and ads for Apple devices. Read it here…
Sometimes, you don’t need to use HD video and homepage takeovers to get your message across. Take this ad as a great example of simple yet effective interaction and execution.
We’ve seen many online ads using webcam technology, but a new trend for microphone interaction seems to be occurring in the online ad space. Take a look at this ad and shout the trees greener.
One of the most anticipated console games this year, Lovefilm has teamed up with Rockstar Games to help promote RED DEAD REDEMPTION. This has included a microsite and online advertising but what’s most interesting is that the film rental service has offered members the chance to see western film THE PROPOSITION for free as part of the campaign.
Big news in Ad Land this month as one enterprising man managed to bag himself a job at a highly respected advertising agency, simply by using Google Ad Words in a highly innovative way. See a video of how this was achieved here.
It’s tough for brands to infiltrate number one social network Facebook these days and shout above the noise of other brands all vying for user’s attention. However, Dr Pepper in the UK seems to have cracked it with their Facebook Status Updater campaign. Read an overview here and try it for yourself, if you dare!
Selfridges is the latest brand to jump on the Augmented Reality train, and has used AR technology in its most recent window display. Read more and see a video demo here…
In the ever-decreasing print world, publishers are looking at innovative ways to retain and grow their readership. Step in Wired and Vanity Fair, both of whom have recently launched iPad versions of their magazines in the US. On a similar note, Playboy has announced that it will be creating a 3D naked centrefold. More…
